Shloer Zero

Shloer has officially launched its first-ever zero-calorie product, Shloer Zero. Available in their best-selling White Grape and Red Grape flavours.

Shloer Zero offers the delicious taste of Shloer but with zero calories. Reflecting consumer trends towards reducing calories, or cutting out sugar, great-tasting Shloer Zero will speak to those seeking a guilt-free everyday treat. Being zero-calorie, the new duo will create a step-change in permissibility and open up new usage occasions.

The launch of Shloer Zero has been supported by a dedicated social media and advertising launch.