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Leading healthcare supplier Reckitt Benckiser has developed market leading brands such as Nurofen, Lemsip and Gaviscon in six key healthcare sectors such as analgesics, cold and flu remedies, indigestion relief and family planning.
SHS Sales and Marketing have supported Reckitt Benckiser's strategic sales and distribution priorities within the ICC across Northern Ireland since 2007 and ROI since 2016 and have helped to drive sales growth across the category.
With recognised brands including Nurofen, Gaviscon, Durex and Strepsils forming their portfolio Reckitt Benckiser attract almost 25% of all sales within the key healthcare sectors demonstrating solid consumer awareness and shopper demand. Reckitt Benckiser has secured their position in the nation's medical cabinets through innovative product development and a rapid response to fluctuating consumer need.
SHS Sales and Marketing have delivered consistently strong commercial results on behalf of Reckitt Benckiser which have included increasing sales as a result of bringing healthcare products from behind the counter onto the shop-floor through the strategic placement of FSDU's.