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Proving Terry's Chocolate Orange is not just for Christmas, SHS Sales & Marketing has driven 23% brand growth in under 2 years.
When Terry's Chocolate Company recognised a key opportunity to extend demand for the brand beyond Christmas, it needed a sales and marketing partner who understood the market, had the ability to execute innovation quickly and would support the back of house operations. In securing a partnership with SHS Sales & Marketing, Terry's have quickly experienced category leading results which have built solid foundations for future success.
Using intelligent insight on consumer behaviour, expertise in retailer execution and operating at pace, SHS Sales and Marketing have helped to propel Terry's to become the number 5 brand within the £200m confectionery category through Symbols & Independents. In doubling sales in 2020 vs 2019, SHS have ensured that consumers have access to the Terry's brand all year round through the successful execution of NPD and increasing distribution on the tablet format by over 30,000 retailers.
Following a difficult and unstable period, consumers are looking for nostalgia from brands that evoke warm memories, whilst also seeking out new and innovative formats through which to treat themselves. With exciting new products and varieties, Terry's Chocolate Orange is maximising those consumer trends, whilst partnering with SHS Sales and Marketing ensures that those consumer needs are met through amplifying availability and impact in the wholesale and convenience channel.
"Terry's and SHS started our journey together in 2019 and their support has been an essential platform for us to implement our brand strategy. By a combination of outstanding customer service & supply chain support in the grocery channel and sales expertise in the ICC channel, our partnership has delivered a +23% growth in sales."
Nick Hirst, Market Strategy & Planning Manager, Terry’s Chocolate Company