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Total savoury biscuits continue to be a core item on ROI shopping lists with 93% of ROI households regularly shopping the category*, adding an additional 1.2 million euros in sales over the last year*.
However, as consumers increasingly look for healthier and more sustainable food choices, they are unwilling to compromise on taste and variety. Leading savoury biscuit brand Ryvita, has continually evolved to expand its portfolio beyond the original crispbreads to include Thins and Crackerbreads, to meet changing consumer needs, and appeal to a wider range of snacking occasions.
As a firm consumer favourite for almost 100 years, Ryvita is about living well and eating well appealing all year-round as a lighter lunch option with crunch or as a light, crisp and full of flavour snack that is baked with goodness. Ryvita is an established brand that has consumer health at its core. They continue to gain new shoppers driving a younger demographic most recently, with 91k new ROI shoppers buying Ryvita in the last year*.
SHS Sales & Marketing have taken a strategic approach to developing the Ryvita brand, ensuring it is available to consumers throughout the year as a pro-active, healthier yet tasty choice. Outside of traditional healthy eating seasons like new year and pre-summer holidays, Ryvita is for all year round. Through building distribution across the grocery and consumer channels and creating impactful in-store displays, the team at SHS Sales & Marketing have grown incremental sales on the brand by almost 20%.
*Kantar ROI data 52 weeks 2nd October 2022