Positioned as 'the sparkling juice drink for any occasion', Shloer contains no preservatives, artificial colours, sweeteners or flavourings.
Being grape-based reinforces the wine association, firmly establishing Shloer as the preferred alternative to alcohol. It is also ideally suited to meet the growing consumer demand for a more sophisticated, premium soft drink offering to standard carbonated soft drinks.
In 2017, Shloer has cause for celebration as it undergoes a major rebrand and unveils new flavours. Shloer will refresh its visual identity consolidating its position as Ireland's biggest selling Adult Soft Drinks brand. The Fruit Fusions, Celebration and Light & Dry ranges will fall under the identity change.
Shloer is currently available in five flavours - Red Grape, White Grape, Rosé, Apple & White Grape and Raspberry & Cranberry. To offer health conscious consumers more choice in the Adult Soft Drinks category Shloer Light White Grape and Crisp Cranberry & Raspberry are a popular choice. An exciting new Lemon & Lime variant will be rolled out this year.
In 2016, Shloer Celebration, which is available in two variants, Pink Fizz and White Bubbly received the prestigious New Product Award from The Grocer magazine for innovation in the Adult Soft Drinks category.
Shloer is currently the number one selling Adult Soft Drink in the UK and Ireland. With a retail value of £35m, Shloer reaches just over 6.1m shoppers and has a 33% share of the Adult Soft Drinks category.
Shloer is a SHS Group owned brand and the Group’s Drinks Division is responsible for the brand management of the range. SHS Sales & Marketing has managed the sales and distribution of the brand in Ireland for over 10 years throughout all trading channels.
"We recognise that innovation and responsiveness to market trends are important in managing the evolution of any brand. Shloer has a loyal consumer base. We regularly seek the views of consumers and use their feedback and recommendations to shape new variants. It's important to cater for consumers' tastes, which is what we're doing and will continue to do. Shloer is looking forward to another fantastic year, following a hugely successful 2016. The brand reported 8% growth in volume. With its unique selling proposition, 'the sparkling juice drink for any occasion', Shloer is a must-have for that special occasion"
- Brendan Loughran, Head of Business Unit Ireland, SHS Drinks
