Bottlegreen Drinks Co. was founded in 1989 and is the market leader in Adult Premium Cordials.
The company's core line has always been elderflower cordial and makes up 69% of all elderflower sales and outsells its nearest competitor more than 2:1*. Over the years the range has expanded to include other flavours such as Ginger & Lemongrass, Cox's Apple and Orange & Cranberry to name but a few. bottlegreen have a 55% value share of total cordials, growing at +7% *.
In addition they produce own label products for three leading GB retailers, and sell internationally to over 25 countries
bottlegreen also produce a range of sparkling pressés in 750ml and 275ml and tonics in 175ml and 4 packs.
bottlegreen cordial is now the official cordial to the British Academy of Film and Television Arts (BAFTAs) and has been voted the Favourite Non Alcoholic Drink by Good Housekeeping for the third year running.
bottlegreen is a SHS Group owned brand and the SHS Group’s Drinks Division is responsible for the brand management of the range. SHS Sales & Marketing began working with the brand in 2011 and currently manages the sales and distribution of the bottlegreen range throughout all trade channels.
*Ref; Nielsen Scantrack GB Take Home Defined Cordial Branded Elderflower Value WE 16/08/14
"SHS Sales & Marketing has been instrumental to the success of our soft drinks portfolio, their channel expertise ensures proactive relationships with our current customers and a focussed approach to our target distribution."
Brendan Loughran, Head of Business Unit Ireland, SHS Drinks
