Leading cross-category manufacturer Johnson & Johnson have worked with SHS Sales & Marketing in Ireland for over 10 years developing their brand visibility in key areas of the grocery convenience and wholesale market.
J&J’s key objective was to access SHS’ category expertise and sales reach to drive distribution, visibility and awareness of brands such as Johnson’s Baby, Benylin, Calpol, Band Aid, Carefree, Neutrogena and Listerine. With market leading brands in baby toiletries, medicines, health & beauty and mouthwash J&J looked to SHS to help retailers understand the importance of these emerging categories to their customers and advise how best to merchandise them in store.
With a remit to grow a portfolio of brands the SHS team delivered year-on-year growth for 2014. This has resulted most recently in a significant expansion to the visibility and depth of distribution of J&J brands through key customers such as Stonehouse Cash and Carry driving additional sales through leading independent and key accounts.
"Working with SHS over the last ten years in respect of the convenience sector has had a positive impact on distribution and visibility for our portfolio of brands”
Alan Freehill, Grocery Channel Manager at J&J comments
