Tunnock's are well-known family bakers in Uddingston, Scotland. Tunnock's products have acquired something of a cult status, and are recognisable by their distinctive packaging. The company has continued to expand over the years and now employs over 500 and is currently headed up by Boyd Tunnock CBE, the founder’s grandson. The brands they produce include the famous Tunnock's Teacakes, Snowballs and Caramel Wafers.
How do you create ever-popular biscuit products? Well, start with excellent ingredients. Add layers of ownership by the same, caring family, then cover with a generous sprinkling of attention to detail and personal service. This winning formula was initiated by Thomas Tunnock in 1890, after he paid £80 for a shop in Uddingston. Under the guidance of Thomas (and later his son, Archie), Tunnock's operated only as bakers and purveyors of quality flour confectionery until the 1950s. This decade saw the emergence of four original speciality items: Caramel Wafers, Snowballs, Caramel Logs and Teacakes.
SHS Sales & Marketing coordinate the sales and distribution of Tunnock's in Northern Ireland.
"Building on the success SHS Sales and Marketing have brought for the Tunnock’s brand in Northern Ireland over the last 25 years, we quickly realised that they have real expertise, knowledge and resource to further grow our distribution and sales within the multiple, convenience and independent channels. In 2016, the brand reported a 6.1% growth in sales and we are confident there is a real growth opportunity for the Tunnock’s brand in Northern Ireland. The team take a holistic approach, which covers not only resource but key market insights -consumer, shopper and trade."
Fergus Loudon, Operations Director, Thomas Tunnock Ltd
