With reports suggesting that over ½ the UK population is on a health regime at some point during the year, leading brands such as Ryvita are creating new and tastier options to keep their good intentions on track. Ryvita has been leading the healthier snacks category since 1925, with the introduction of Thins, Minis and Crackerbreads adding to the brand's popularity in recent years.
The category of savoury biscuits continues to deliver sales in excess of £136m annually as shoppers opt out of bread for a lunch time snack and look to make a healthier choice. With a range that covers crispbreads, crackerbreads, bite sized and the recently introduced Thins, Ryvita leads the healthier savoury biscuit sector with over £59m* in sales annually.
Influencing shoppers who love Ryvita to buy the brand across the year and not just when they’re getting in shape for summer was a key strategic objective for the brand owner and, following targeted tactical execution through SHS Sales and Marketing, the commercial benefits were immense.
After negotiating and implementing dual displays and intelligently placing innovative display stands, value sales increased by over 19.5%.
Commenting on the results, Paul Murphy, Managing Director, The Jordans & Ryvita Company, stated:
"The team at SHS Sales and Marketing have proven time after time their ability to secure high impact Ryvita displays, ensuring the Ryvita brand achieves high in-store presence during key selling periods
Building on this success in critical ICC accounts Booker and NISA, the SHS sales and Marketing team influenced head office contacts to execute new promotional activity, introduce at till display initiatives and implement van sales activity which hadn’t been tried on the savoury biscuit category before. Through creativity and perseverance the activity generated up to a 32% increase in distribution and generated incremental sales and profit for retailers and the brand owner. "
