A vibrant new packaging design is being rolled out across all pack formats and variants of WKD.
The new-look packaging features an evolution of the WKD logo, new bottle graphics which prominently feature the word ‘ORIGINAL’ to emphasise the brand’s quality credentials and the role it plays in the RTD category and attention grabbing visuals on case outers and 330ml cans which depict a crowd scene conveying the high-energy consumption occasions consumers associate with WKD.
SHS Drinks recently launched a new limited edition for 2015, WKD Vegas which will be available throughout the year and replaces the 2014 limited edition, Brazilian. The launch is being supported with a social and online digital media campaign, consumer sampling activity and the new line will also benefit from the halo effect of the support for the WKD brand.
WKD is available in 275ml, 500ml or 700ml bottles, 330ml cans and multi packs.
SHS Sales and Marketing Ireland are responsible for the sales and distribution of WKD in the Mults and Convenience sectors.
SHS have embraced the category approach expected by the Multiple Grocers and have worked well with our Insight teams to deliver engaging category as well as brand plans. For our alcohol brands the Off Trade is of great importance and SHS cover all the relevant segments and fascia’s of the managed operators working with our Marketing team to activate the brands at point of purchase.
Brendan Loughran, Head of Business Unit Ireland, SHS Drinks
